For example, MBT shoes are distinguished from others, they are fitness shoes, good for health, and can meet customers' requirements with fitness. They encourage perfect posture and gait, burn calories; reduce stress on knee and hip joints. They research and develop the new technology in advance about strategic innovation, so play an important part in fitness shoes.

Management innovation plays an important part in the development of new enterprises.

First, management innovation aims to hand spray Manufacturers improve enterprise efficiency of the allocation of limited resources. But the efficiency can be taken on a lot of aspects. For example liquidity faster, reduce consumption of resources system, labor productivity, etc., at last, the effect will be reflected in economic indicators that is symbolize of enterprise profit.

Second, with management innovation, reduce the transaction cost as possible as it can. It is clearly proved that management and management innovation play an important role of improving enterprise efficiency to enterprise development.

Third, it supplies the more efficiency management ways, methods and means with management innovation. Management innovation keep the business with stability and strengthen the enterprise with many ways. Management hierarchy and effectively realize its coordination function, the level of the system itself becomes the persistence, the source of power and continue to grow. As the different unit has different business model, for work of individuals or groups exist the restrictions.

Fourth, the management innovation is used to marketing sale, will help enterprises expand the market competition. When the competition and marketing is planed by enterprises, will encounter many competitors as manufacturers and customers. If company has the specific plan, and defeat the rival party, this is can be called management innovation.